EFFECTIVE ADVERTISING

Is aerial advertising on a blimp really more effective than traditional forms of advertising? Answer the following questions and see for yourself:

• What is the last newspaper ad you saw?
• What is the last radio commercial you heard?
• The last TV commercial that you can recall?
• The last billboard you passed on the highway?
• The last blimp you saw flying in the sky?

When is the last time you saw a blimp? This may have been weeks, months, or even years ago, but no doubt you remember where you saw it and what it said -that is effective advertising. It is effective because it is memorable, it is moveable, it is flexible and it is highly visible. Additionally it attracts news coverage and other forms of free publicity.